Top cannabis industry branding agency brings best-in-class service to Canada Company will assist cannabis entrepreneurs as Canada transitions to nationwide legalization of recreational marijuana in July 2018 Founder Celeste Miranda is a well-respected entrepreneur and activist for United States cannabis community The Cannabis Marketing Lab brings a fresh and innovative approach to branding Company has helped [...]

We all know the cannabis industry is flooded with events and on this week’s eve of the larges, MJBizCon, I thought this article would be timely. Why Consider Events to Prospect? Cannabis events are a great way to meet people and develop long-term relationships, events are also a great way to increase awareness of your business. [...]

Cannabis Industry Specialized Trade Journal for Extraction Professionals Selects Dr. John MacKay as Editor San Luis Obispo, CA | Whitinsville, MA | November 1, 2017 John MacKay, Ph.D., has been named the Editor of Extraction Magazine, a new trade journal filling the information gap in the growing cannabis extraction industry. This new magazine is specific to [...]

TYLER, TEXAS – OCTOBER 17, 2017 - Cannabis marketing guru Celeste Miranda has been named Program Director for the Ark-La-Tex Cannabis Business Expo at the Statehouse Convention Center in Little Rock, which will be hosted by Imperious Expo on December 6 and 7, 2017. As the CEO and founder of The Cannabis Marketing Lab, Celeste brings [...]

With cannabis marketing, I like having a very clear goal. It’s challenging. I think your goal should have some time frame and it should be kind of scary, not impossible but realistically impossible. The unknown of life is the most interesting part, for me. If you’re doing things that are super known there’s not really that [...]

LOS ANGELES and PORTLAND, Ore. – October 4, 2017 – Today three marketing and communications leaders announced the formation of a new public relations agency: The Cannabis Story Lab. As the name implies, the new agency is focused exclusively on providing businesses across the legal cannabis market with unmatched public relations counsel and delivering communications results that [...]

All right, so let’s say you’re doing a Michigan Method or some similar style, you have a ton of ad-sets targeting the same people and they’re all on low budgets. We know that the learning accrues at the ad-set level, like that’s where all of this is happening. If you have 50 ad-sets and you’re getting [...]

The Cannabis Marketing Lab has been recognized by Cannabis Business Executive as one of the top 150 cannabis ancillary businesses for 2017, achieving best-in-class honors for the Advertising, Marketing and PR category and ranking number 130 overall. TCML was the first cannabis-specific branding firm in existence, and the company now joins The CBE Ancillary Business 150 [...]

We began the process of evaluating companies for The 2017 CBE Ancillary Business 150 back in May, using CBE Week to get the message out to its 30,000 plus subscribers that included a brief survey tracking company revenue performance for the last three years, as well as other proprietary information. CBE then pursued companies that we thought should [...]

Let me answer this first: yes, there are ways to get Facebook ads approved for your cannabis company… you just must be creative. I’m going to talk a bit about machine learning. We hear all the time about how smart the Facebook algorithm is. I think just kicking it off, I’m going to explain exactly what [...]