Celeste Miranda and The Cannabis Marketing Lab: the View From Within

They say you don’t know someone until you walk a mile in their shoes. When it comes to understanding cannabis patients and the industry, Celeste Miranda, founder of The Cannabis Marketing Lab (TCML), has walked plenty. Until eight years ago, Miranda worked with marketing clients in traditional industries, such as law firms and the hair salon franchise Supercuts. [...]

By |2018-04-18T21:57:16+00:00April 18th, 2018|0 Comments

Cannabis on the Hill

FY18 wrapped in late Mar.2018 and the critical – and infamous – language to protect state-regulated medical programs was included in the FY18 spending bill. This language that defunds any DOJ efforts from interfering with medical programs remains in effect until 30.Sept.2018. We are now working on FY19 Appropriations – which again includes the language to protect medical programs, [...]

By |2018-04-18T15:47:37+00:00April 18th, 2018|0 Comments

SEO… Keyword Strategies for Cannabis Companies (part 2)

Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into some [...]

By |2018-03-26T23:18:35+00:00March 26th, 2018|0 Comments

SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We'll begin by finding sources [...]

By |2018-03-12T15:50:08+00:00March 12th, 2018|0 Comments

5 Ways to Add Personality to Your Cannabis Brand

We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at [...]

By |2018-02-19T17:28:04+00:00February 19th, 2018|0 Comments

Facebook’s New Algorithm Will Affect Its Remaining Cannabis Companies

Last week, Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family. Zuckerberg wrote [...]

By |2018-01-17T23:06:15+00:00January 17th, 2018|0 Comments

Program Direction for Ark-La-Tex Cannabis Business Expo a Huge Success

Prominent entrepreneur and activist brings experts in tech, business and science to present at Arkansas’ Largest Tradeshow PISMO BEACH, CA and LITTLE ROCK, AR. – DECEMBER 15, 2017 -  Attendees of the December 2017 Ark-La-Tex Cannabis Business Expo in Little Rock were treated to an extensive schedule of speakers and panel discussions, curated by Program Director Celeste Miranda. [...]

By |2017-12-15T22:13:07+00:00December 15th, 2017|0 Comments

iaso Adds Cannabis Marketing Star Power to Leadership Team

Cannabis marketing pioneer Celeste Miranda joins medical cannabis technology company as interim CMO as it prepares for major marketing push SAN JUAN, Puerto Rico and LOS ANGELES – December 14, 2017 /Canna Newswire/ – iaso™ (www.iasocorp.com), a medical cannabis technology company, today announced that Celeste Miranda has joined its leadership team as interim Chief Marketing Officer.  Miranda, known throughout the cannabis market as [...]

By |2017-12-15T16:25:48+00:00December 15th, 2017|0 Comments

CNvest™ Now Accepting Applications for First-of-Its-Kind Cannabis Industry Startup and Investor Event

– One-day venture fair will position 16 cannabis startups to pitch a captive audience of accredited investors – CNvest Board of Advisors include heavy hitters in cannabis investment space – Leading cannabis investment media among CNvest judges – CNvest is co-located with Terpenes and Testing World Conference in San Jose, California on April 9, 2018 SAN [...]

By |2017-12-11T15:43:11+00:00December 11th, 2017|0 Comments

How to Sell to the Cannabis Community via Instagram

People don’t buy what you do, they buy why you do it. Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling component, [...]

By |2017-12-04T18:25:12+00:00December 4th, 2017|0 Comments